BetterHelp, a web-based remedy platform, introduced multi-year partnerships with the WNBA’s Las Vegas Aces, Dallas Wings and 2024 Champion New York Liberty.
BetterHelp affords entry to licensed psychologists, marriage and household therapists, medical social staff and board-licensed skilled counselors.
The partnership goals to align BetterHelp with the three WNBA groups’ psychological well being initiatives and to drive conversations in regards to the significance of psychological well being consciousness amongst athletes.
In a press release BetterHelp mentioned that the multi-year partnerships might be introduced throughout varied channels, together with connecting groups with licensed therapists by way of BetterHelp’s platform; in-arena experiences to advertise psychological well being consciousness; a digital content material sequence with athletes and coaches sharing tales; and in-person neighborhood occasions to boost consciousness round psychological well being in girls’s sports activities.
Moreover, instructional instruments and assets might be utilized to present girls athletes psychological well being expertise.
“The extraordinary rise of girls’s basketball is greater than a sports activities story,” Sara Brooks, chief progress officer at BetterHelp, mentioned in a press release.
“This can be a cultural motion reaching hundreds of thousands of passionate followers. However with that highlight comes stress and for elite athletes, peak efficiency is not only bodily, it’s psychological. Getting your head within the recreation means having the assist to remain robust, targeted and resilient.”
THE LARGER TREND
In Could, Teladoc, the dad or mum firm of BetterHelp, acquired UpLift for $30 million. The acquisition added to the corporate’s suite of built-in digital care companies and bolstered its BetterHelp community.
With the acquisition of UpLift, Teladoc’s BetterHelp will develop its consumer-driven digital remedy enterprise, permitting advantages protection networks to incorporate its therapists in employer plans.
In 2024, Teledoc confronted a class action lawsuit filed on behalf of Teladoc buyers who claimed the corporate made false or deceptive statements and didn’t disclose that it continued to extend advertising spending, notably relating to its BetterHelp providing.
Stary v. Teladoc alleged that the corporate publicly acknowledged that growing advertising spend on BetterHelp can be inefficient on account of market saturation whereas allegedly increasing its advertising spend on the web remedy platform all through 2023.
The go well with claimed that the elevated spending had deteriorated the corporate’s income, resulting in a considerable decline in its inventory worth.
In 2023, the Federal Trade Commission fined BetterHelp $7.8 million for allegedly sharing shopper knowledge with third events, together with Fb and Snapchat, for promoting functions.
The proposed order additionally banned BetterHelp from disclosing well being knowledge for promoting.
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